I’m going to show you the way i outsource my link building. Yes, I said outsource, but it’s most likely not the type of scary outsourcing that most individuals are thinking of at this time. This has nothing related to directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that.
I’m running a small Seo Agency australia wide, and until I could manage to move into an expensive office like SEOmoz and hire full-time employees, I am going to have to apply the opportunities the world wide web offers, in such a case outsourcers.
I’m going to tell you examples and screenshots of the entire process. From the initial search query, towards the end-results (links galore!)
Step one, help them find the sites you desire links from.
It is a quote straight from the basecamp project that i have formulated for my link builders.
Here are some things we require to keep in mind whenever we are looking for websites to request links from. I will add new observations to the list when we go. When you have inquiries, just reply to this particular message down below.
Always employ Google.com or even the Google site to the country we wish to get links from. By way of example, whenever we want Australian sites, please use Google.com.au – Simply because the outcome may vary from Google.com.ph If we want links from only Australian sites, use the Internet search operator this way: inurl:.links.html keyword site:.com.au
Link pages on sites are generally called link,links,resources,partners,useful links, etc. To get these use the Google search operator: inurl:.links.html keyword Besides .html, other popular extensions are: htm, xhtml, php, asp, aspx
It is a basic understanding and reference point to the link builders. In case they have any queries, they add comments towards the basecamp thread, and so i will respond to them, so they can always return in and see how I want them to locate potential link partners.
Based on the project our company is taking care of, I usually just compile a summary of 800 keywords in the Adwords tool. I trim it as a result of around 50 keywords, that i desire them to make use of when you are evaluating link pages. This may have them busy for weeks, because I let them glance at the initial few hundred SERPs of each and every query they can make.
Some tools to speed things up to them would be the Multi-Link Firefox add-on, which automatically opens every result link in the new tab, along with the Raven toolbar, which will let them add link requests to the campaign using a single click. It is going to tell them if your site was contacted before, and when we curently have a hyperlink there or otherwise.
To ensure us to keep a stable rate of link requests daily, a great deal of our emails are templates. A few of the variables within the templates have to be personalized for each link request, such as the page title, first name, their links page URL, our links page offer URL.
As an example, inside the email header, we love to make use of the websites title: “Regarding the Sydney Blue Widget site”. Or, we do A/B split testing, we use such as: “A suggestion for your sydneybluewidget.com.au site” – whatever makes it seem more personalized. The templates have markings in the variable places, in which the linkbuilders need to affect the details. This was carried out with Notepad , the good news is we’re by using a plugin we just recently discovered called “Canned Responses” for gmail. (discovered that little gem through the SEER Interactive blog a couple weeks ago)
In such a case, I’d offer them the link on one of our web properties which is relevant to get a Sydney business. We’ve got plenty of geographical and business niche topical pages on our exchange sites, and small business owners love getting links readily available sites. Once they’re totally hooked on the notion of obtaining a link, we ask them to return the favor by linking from page XYX to our client for the project.
This is when the quality link building services stops. They’ve found a prospect, they’ve emailed them a proposal, they’ve added the request for the Raven link manager and set up the program to check if the hyperlink goes live, and they’ve labeled the conversation as “follow-up” or “in progress” in gmail. So when I sign in, I can see exactly which emails need to be actioned.
This is just what the existing inbox appears like. I’ve cleaned it up just a little for client privacy reasons.
It appears like it’s time to me to action a number of these emails, because there’s a few people in there that are happy to supply the hyperlinks I requested. As we discussed there’s plenty of responses, and so they continue to come in, which suggests We have to pay a few hours every day hustling over email for the greatest possible links for my clients.
This process worked very well to me, and also since for the link builders its a greater portion of a numbers game than everything else, I have got had some exceptional links come from the way perform this. Not every links will probably be great links, however, many that we get are exceptional.
Just a couple weeks ago I bought an excellent link about the homepage of the pagerank 6 .GOV site, with more than 50K backlinks, and my link may be the second link in the page, over the fold, followed, my keywords, and is particularly the only outbound link over a highly relevant site. All as a result of quick email template. The web link builders take around 3 dexlpky39 per email request, so that’s ~20 hourly / ~160 every day / ~800 weekly / ~3200 monthly. Using a response rate of ~5%, we’re placing about 160 links each month per link builder.
They get compensated $2 hourly, which is actually greater than the standard wage in the Philippines, so they’re quite pleased with it. I do believe it’s worth it. Obviously the followup can be your job, and you have to convince the website owners to have that link up, but isn’t the fun a part of link building?