Considering starting a blog? Blogging is a marvellous thing to become involved in and can result in a variety of great opportunities. But before you dive in, it’s worth firstly getting a take a step back and contemplating a number of essential things.
Listen up. Starting a blog is fairly easy, but getting it right is a lot more difficult and there are several decisions to produce in the process. Listed below are 12 things you need to know before you even begin a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the best choice for how to create a blog for free. Will you build a WordPress blog, or would a platform like Blogger suffice? How about something like SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best option.
There are a few main reasons for this:
Firstly, a self-hosted WordPress blog offers you complete ownership and control of all you do. There are millions of themes and plugins for WordPress, while it’s also great to know that nobody may come along one day and disassemble your blog site since it ‘breaks’ some form of rule. That’s a major trouble with many platforms!
When you have installed WordPress (it’s free and the majority of hosts let you install it with only a couple of clicks), you are able to essentially do what you may like. You’ll have to spend a certain amount of money hosting and a domain name, but those can be gathered pretty cheaply.
2. Create a Brand
To build a prosperous blog and get noticed inside the crowd, you have to work to make a distinctive brand. What this means is select a very specific niche and endeavoring to build a brand that truly talks to your audience.
Exactly what makes a brand?
Well, it calls for many different stuff like the name, logo, visual imagery, the tone/personality of the writing, the user experience, and so on. Take into consideration great bloggers like Seth Godin. You always understand specifically what you’re getting whenever you visit his blog – and that’s what you should do, too.
To achieve success, you must stay ahead of the competition and speak to your audience. What’s your niche? What do you need to be generally known as? What’s the personality of your respective blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You might have the ideal looking blog in the world, nevertheless it doesn’t matter a jot in the event the content articles are crap!
To be successful and maintain people coming back for more (which happens to be surely what every blogger is looking for), your posts must be high quality and deliver on what exactly you’ve promised.
Be sure each post is well researched and has a specific point. Make it interesting to see by injecting a certain amount of your personal personality into each post – or tell stories to bring it alive.
Remember: content articles are king, so ensure it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is actually important. If you need how to create a blog to possess any sort of impact, you merely cannot go weeks or months without creating a post!
When you first set up your blog, it’s easy for starters great intentions and boast about how exactly you’re intending to make a fresh post six times per week. But unless you’re superman/woman, to be honest that staying on a schedule like this is completely unrealistic.
To present yourself the best possible possibility of success, be realistic about how exactly often you’re gonna post and set a schedule in order to meet that goal. You should map out your site content beforehand and then work with a post scheduler to publish it to the blog over a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger portion of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make sure each post you will be making contains some sort of visual content. It can help to bring your blog alive and can greatly increase the amount of those who click right through to your blog site – especially from social websites.
Not much of a graphic designer whizz kid? Don’t worry! An instrument like Canva is free of charge and super easy to use, or you may outsource it to a design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, however you should actually examine them for your friends. Experience tells me that the success often depends on connecting with some other bloggers and making yourself known to the true secret players inside your niche.
Reply to their blogs and take part in the conversation. Share their posts on social websites. Create a relationship together and get on his or her radar! Believe me, it’ll really help the chances of you success.
7. You Need To Build an e-mail List
Imagine having the capacity to send 500 men and women to your new post within minutes, or having the opportunity to instantly send traffic to an offer you’re promoting as being an affiliate.
In case you have a message list, you have the capacity to do this and a lot more!
You’ve probably heard the expression “the amount of money is in the list” – and that i can absolutely and categorically explain how it’s the honest truth. If you’re starting a fresh blog, be sure you begin to build a message list from day 1.
8. Spending money on Advertising
There are many great free methods for getting traffic to your blog site. It is possible to focus on SEO and have traffic from Google. You are able to write guest posts for other blogs, or use social media marketing to discuss relevant content and acquire new followers.
But while free methods are great, it’s also worth taking into consideration paid methods like Facebook advertising. If you it right, you may achieve your goals much faster and quickly reach out to new people.
A word of warning: Don’t throw a load of income on the wall and hope it sticks! Set a tiny budget (e.g. $20) and test water to determine if it really works.
9. Responsive Design is important
Gone are the days when many people browsed the internet on the desktop computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to put together a whole new blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile phones! It’ll have the viewing experience a lot better for your personal visitors, and it has certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When establishing a blog, it’s extremely important for taking security seriously. Blogs are vulnerable to hackers along with other online threats, so it’s absolutely vital for taking steps to protect your site whenever possible. Believe me, you don’t want the irritation of sorting a hacked blog because it could be a complete and utter pain from the arse!
Firstly, ensure your website and plugins will always be up-to-date and running the most recent versions. This can include the WordPress installation, your theme with each plugin.
Secondly, make sure you put in a basic WordPress security plugin to help guard against common threats and obtain alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You Need to Think Of SEO
Where will you go if you’re looking for information? In most cases, the answer is Google, so you’d be absolutely CRAZY to ignore it as being a traffic source.
In order to get visitors from Google, you must consider Search Engine Optimisation (SEO). I really could write a whole book about this subject, but for now you simply need to get the 30deyypky right.
Base each post around a specific keyword – and make certain to feature that keyword a couple of times in the post. Don’t go crazy!
Furthermore, it’s worth installing a search engine optimisation plugin like Yoast SEO. This is a free tool which gives you the opportunity to optimize your site quickly and easily.
12. Blogging is Hard Work
Finally, it’s crucial that you understand that blogging is difficult work.
A lot of people dream about putting together how to create a blog for free and achieving instant overnight success, but the fact is that it’s bloody effort and requires consistent effort over years and years. If you’re prepared to position the effort it, it’s well worth it though and literally has the ability to modify your life.